IX Labs Pillars
Where Insurance Professionals Collaborate
to Reimagine Experience
Human-Centered Design
Exploring how trust, behavior, and usability shape insurance adoption. We apply behavioral science, design thinking, and real-world testing to reimagine insurance interactions.
AI & Intelligent Automation
Experimenting with AI, automation, and agentic systems to augment underwriting, claims, servicing, and advisory workflows without removing the human from the loop.
Agentic Insurance
Explores how autonomous and semi-autonomous AI systems can augment insurance workflows while keeping humans in control.
Data, Risk & Insights
Turning fragmented data into actionable insight. This lab focuses on analytics, risk signals, real-time intelligence, and decision support across the insurance lifecycle.
Story & Trust
Reimagining how insurance communicates. From brand to disclosures, we explore how clarity, storytelling, and transparency build trust in an industry known for confusion.
Gamification
Building engaged insurance communities through gamification, education, and shared challenges. We experiment with new ways to make insurance participatory, not transactional.
Step Into the Future of Insurance Experience
Connect with insurance professionals around the world who are actively reimagining how insurance works, feels, and delivers value.
